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Behind the Scences: Our UX-Design-Teams at OTTO
Would you like to discover how digital experiences are created together in our teams at one of Germany's largest online retailers? Immerse yourself in the world of our UX design teams!
We'll introduce you to two UX teams: our B2B team of eleven and the B2C team of around 30. Four of our team members - Janina and Jiashan from B2B and Carina and Lennart from B2C - have given us exclusive insights into their day-to-day work. Find out how they work together on our digital offerings, what makes their collaboration unique and what really makes them tick as a team behind the scenes.
The UX designer job: design, understand, improve
UX-Design-Teams
How would you describe your job to your friends?
Lennart explains: "Imagine I'm like an architect for digital products. architect for digital products! I plan the structure so that everything makes sense, is easy to find and simply feels good. I make sure that people can find their way around the OTTO app or our website and quickly find what they're looking for."
What makes the job so unique?
Janina reports: "We not only design beautiful interfaces, but also delve deep into complex processes in order to develop efficient solutions. These are tested, further developed with user feedback and thus achieve measurable success. Adesigner is never really finished!"
Carina also appreciates the variety: "You're always learning something new - whether it's a new technical perspective, in-depth user insights through interviews or the development of the design itself with tools such as AI. There's no standing still here, so it never gets boring."
Our team: User-centered. Holistic. Creative
This is how Lennart describes his team in three words.
What makes our team so unique?
Janina emphasizes: "We bring together many creative minds - from strategists and design lovers to doers and dreamers. This diversity is what makes us special and ensures that we implement innovative ideas."
How do you inspire each other as a team?
Jaishan told us: "We have weekly design sparring sessions for feedback and new ideas and attend design events together. We also have our Learning Day to try out new things and learn from each other. That's super inspiring!"
How does your team deal with mistakes?
Carina explains: "For us, mistakes are not a setback, but an opportunity. Whether in the design - i.e. what we create - or in the work process, both are about reflecting, learning from them and adapting for the future. Designs that don't work are not bad results, but simply a new way of learning in order to take a design even further"
How our UX day starts
Late riser or early bird?
Lennart clearly identifies himself as "Team Late Riser" and smiles: "When other people's OTTO stomachs are already growling at 12 o'clock, I first have a shake for breakfast!"
How does your day start?
"Definitely - with coffee!" says Janina. "I'm always tired in the morning and look forward to enjoying a delicious coffee before I take my dog for a walk."
What's the first thing you do when you get to the office?
Carina describes the start of the day as follows: "Find your seat, say hello, unpack your rucksack, get your coffee, then hurry back to your seat, jump into the Daily and check your appointments for the day!"
Jaishan explains: "First of all, I lock my bag and my bike helmet in the locker. Then I get myself a warm glass of water, check my seat in teams on Cody - our AI chatbot that helps with IT questions and daily seat bookings - and then I'm off!"
Interested in our design? Click here to find out more!
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